ABOUT UTC

Union Trading Company W.L.L. (UTC) is a leading retailer and distributor in Kuwait. Pioneers in the field, the UTC department store and distribution network is made up of multiple retail outlets and numerous retail points, which cater to the nation at large.

With over 75 years of service experience since 1949, UTC upholds total commitment to its clients and customers, maintaining outstanding partnerships with the global brands it represents. UTC brings an extensive variety of products to the market with a focus on electrical appliances, fast-moving consumer goods (FMCG), apparel, cosmetics & perfumes, household goods and healthcare solutions.



Retail

Since its establishment, UTC has operated its own department stores and retail outlets, which offer the comprehensive range of UTC lines and partner brands. The diverse brand portfolio offers quality products at affordable prices to a mass market. Over the years, UTC has developed an enjoyable shopping experience that is available online, via telephone, and in person. UTC customer service is personalized and attentive this has led to high customer retention and lifelong loyalty.


Distribution

UTC assures nationwide business-to-business (B2B) and business-to-consumer (B2C) reach in the distribution and management of its brands. UTC’s robust supply chain infrastructure enables prompt delivery of products and services anywhere in Kuwait. The optimized UTC distribution network is supported by an ever-growing fleet of over 60 trucks that serve customers and partners.

Market Penetration

With 90% market penetration in Kuwait, UTC has the capacity to directly introduce brands to a wide demographic within a lucrative market. The distribution process is supported by an experienced customer service team and brand managers who assure businesses benefit from intelligent market analysis, timely distribution, prime product placement, and quality management.

Our Vision

To uphold our longstanding legacy as a leading retailer and distributor, with full dedication to our partners and customers.

Our Mission

To provide our customers with top quality products and widest variety of day-to-day goods.

Our Values

For over 70 years, UTC has operated with the core values of commitment, transparency, and professionalism.

Our Management

 



Dani Hijazi

Chief Operations Officer

Dani is a strategy leader; experienced in spearheading business operations for top multinational companies. He has over 15 years of experience in Sales & Marketing, Category Management, Key Customers Relationship & P&L management.

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